Peak Performance Bude, Cornwall, EX23 8LY, United Kingdom Last updated: 19 August 2026
1. Who we are
This website (https://peakperformance-gym.com) is operated by Peak Performance ("we", "us", "our"), a coach-led functional training gym based in Bude, Cornwall.
Contact details:
Email: [email protected]
Phone: 07713 954800
Address: Peak Performance, Bude, Cornwall, EX23 8LY
For the purposes of UK data protection law, Peak Performance is the "data controller" of personal data collected through this website and in connection with our coaching, classes, and gym membership services.
2. What personal data we collect
Depending on how you interact with us, we may collect:
Contact and enquiry details — name, email address, phone number, and the content of any message you send us (e.g. via a contact or booking form).
Booking and class information — name, contact details, and the classes, sessions, or coaching pathways (Elevate, Apex, Ascent) you enquire about or book.
Membership and coaching information — if you join as a member or client, we may collect your address, date of birth, emergency contact details, and health, injury, or fitness information you provide (for example on a health questionnaire or PAR-Q form) so we can coach you safely. This is "special category data" under UK GDPR and is only collected with your explicit consent.
Payment information — if you pay for membership, classes, or coaching, payment is handled by our payment/booking provider; we do not store full card details ourselves.
Marketing preferences — if you opt in to receive updates, offers, or class information by email, SMS, or phone.
Website usage data — technical data such as IP address, browser type, device information, and pages visited, collected automatically via cookies and similar technologies (see Section 5).
Testimonials — if you provide a testimonial or review, we may publish your name (and, with your consent, a photo) on our website and social media.
We do not knowingly collect personal data from children. Our services are intended for adults; where under-18s participate in coached sessions, data is collected from and with the consent of a parent or guardian.
3. How we use your data and our legal basis
PurposeLegal basis (UK GDPR)Responding to enquiries and booking requestsContract / legitimate interestsProviding coaching, classes, and gym membership servicesContractAssessing fitness/health information to coach you safelyExplicit consentProcessing payments for membership or sessionsContractSending marketing communicationsConsent (you can withdraw at any time)Publishing testimonialsConsentImproving and securing our websiteLegitimate interestsComplying with legal obligations (e.g. accounting records)Legal obligation
4. Who we share your data with
We use a small number of trusted service providers to run our business and website. We do not sell your personal data.
GoHighLevel / LeadConnector — our customer relationship management (CRM), booking, and marketing platform. It is used to manage enquiries, bookings, and (where you've opted in) marketing communications, and sets a tracking identifier when you visit our site.
Cloudflare — provides content delivery, security, and website performance/analytics services.
Google Maps — used to display our location; if you click through to Google Maps, Google's own privacy policy applies.
Payment/booking processors — used to process membership or session payments, where applicable.
Social media platforms (Facebook, Instagram) — if you interact with us through these platforms, their own privacy policies apply.
Some of these providers may process data on servers outside the UK/EEA. Where this happens, we rely on appropriate safeguards such as the UK's International Data Transfer Addendum or the EU Standard Contractual Clauses.
We may also share data where required by law, or to protect the safety of our members, staff, or the public.
5. Cookies and tracking
Our website uses cookies and similar technologies, including:
A CRM/tracking cookie (set via GoHighLevel/LeadConnector) used to recognise repeat visitors and connect website activity to enquiries or bookings.
Cloudflare cookies/technologies used for security and website performance.
You can control or delete cookies through your browser settings. Blocking cookies may affect how parts of the website function (e.g. booking forms).
6. How long we keep your data
We keep personal data only as long as necessary for the purposes it was collected:
Enquiry/contact data that does not lead to a booking or membership: generally up to 12 months.
Member and client records (including health/fitness information): for the duration of your membership plus a reasonable period afterwards for insurance, safety, and legal record-keeping purposes.
Financial records: as required by UK tax and accounting law (normally 6 years).
If you'd like details of a specific retention period, contact us using the details in Section 1.
7. Your rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Rectify inaccurate or incomplete data
Erase your data ("right to be forgotten"), subject to legal/contractual exceptions
Restrict or object to certain processing
Data portability for data you provided to us
Withdraw consent at any time where processing is based on consent (e.g. marketing, testimonials)
To exercise any of these rights, contact us at [email protected]. We will respond within one month as required by law.
If you're unhappy with how we've handled your data, you have the right to complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.
8. Data security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including relying on the security features of the third-party platforms listed in Section 4.
9. Changes to this policy
We may update this policy from time to time, for example if we change how we use your data or add new services. The "last updated" date at the top of this page will reflect the latest version.
10. Contact us
If you have any questions about this policy or how we handle your data:
Email: [email protected]
Phone: 07713 954800
Address: Peak Performance, Bude, Cornwall, EX23 8LY